SEM/SEO Terms of Service

Back to main page

Aplus’ Universal Terms of Use and any applicable purchase orders are incorporated herein by reference. Unless otherwise stated, capitalized terms used herein have the meaning ascribed to them in the Universal Terms of Use and purchase order, if any.

1. Our Obligations

Aplus provides you with the ability to establish online advertising campaigns for purposes of marketing your business website (“Your Site”) through various online methods including with major search engines (each a “Publisher”), pay for those campaigns, and access reports detailing the activity for those campaigns through using its proprietary software (“Platform”).

Aplus does not have a duty to and does not generally screen or edit content, but we reserve the right to refuse Service, monitor or to remove, without notice, any content or links which, in our sole discretion or that of a court or regulatory agency, is deemed illegal, misleading, or obscene, or is otherwise in breach of our Universal Terms of Use, Anti-Spam or Acceptable Use policies

2. Your Obligations

You are responsible for obtaining access to the Service which may involve paying third-party fees such as Publisher, Internet service provider and/or airtime charges. You must provide the equipment, i.e. hardware and software, necessary to access and use the Services.

3. Your Account Limitations and Monitoring

You hereby acknowledge that Aplus may, from time to time, in its sole discretion, establish general practices and limits concerning the use of the Services, which may include limitations on the time limit we retain Your Account data and Use Content, maximum limits on storage space or other such limits. You agree that Aplus has no responsibility or liability for the deletion or failure to store any content maintained or transmitted by the Service.

You agree that Aplus or third party advertising providers with whom Aplus has a relationship may, but have no duty to, monitor any of Your Account activity for the purpose of ensuring quality, improving the Services, and compliance with any of our terms of use.

4. Termination

Customer has the limited right to cancel its Service subscription at any time during an advertising campaign term, subject to the terms of this agreement, and provided that for all Services, customer commits to purchase on a nonrefundable basis a minimum of four (4) months of Service, the completion of customer's most recent pre-paid monthly Service fee shall not be refundable, and for any cancellation, customer must provide Aplus with at least thirty (30) days notice prior to the processing of the following month's payment.

Payments made with respect to Your Account creation and setup and ad purchases with Publishers (Search Engines) that are already scheduled and committed as of the date we receive notice of termination are nonrefundable.

In the event of suspension, expiration or termination, Your Account and your access and right to use the Service shall immediately cease and the license granted to you hereunder shall terminate. Termination of Your Account includes (a) removal of access to all offerings within the Service, (b) deletion of your password and all related information, files and content associated with or inside Your Account (or any part thereof), and (c) barring of further use of the Service. Aplus may destroy or otherwise dispose of any customer data or User Content in its possession.

5. Warranty

Due to seasonality, duration of the contract, economic business conditions, consumer sentiment and other factors beyond our control, the results of your advertising campaigns may vary and, although Aplus cannot guarantee specific results, we proactively seek to provide high quality online marketing Services that maximize our customer’s return on advertising spending.

You acknowledge and agree that Aplus may collect and use non-personal information concerning the use, contents, performance or management of any advertising campaign conducted through Your Account. As part of providing the Services, Aplus may aggregate reports comprised of such data. By using our Services, you hereby grant to Aplus a worldwide, irrevocable, non-exclusive, transferable and sub-licensable, and royalty-free license to use, display, reproduce, distribute and analyze Your Account data within the Services for the purposes of providing and improving upon the features and functionality of the Services. This license does not grant Aplus the right to use personal or non-public data concerning Your Account for any other commercial purpose without your prior written consent.

Aplus does not warrant or make any representation regarding the use or the results of the use of the Services in terms of effectiveness, accuracy or reliability or that the Service will produce any guaranteed or stated result, meet your stated requirements or expectations or be provided in an uninterrupted, timely, secure or error-free manner, that Service defects or errors will be corrected, or that the search ranking of your business via Your Account or a Publisher Account will change or improve in any way as a result of your Service subscriptions.

You understand that the technical processing and transmission of the Service, including your User Content, may involve (a) transmissions over various networks; and (b) changes to conform and adapt to technical requirements of connecting networks or devices.

Any material downloaded or otherwise obtained through the use of the Service is accessed at your own risk and discretion and Aplus is not responsible for any damage to your computer system or loss of data as a result from the use of any such material.

No advice or information, whether oral or written, provided by us directly to you or through the Service will create any warranty not expressly stated herein.